Consumer Perspective on Conventional vs. Islamic Fashion E-Commerce: An Empirical Study

机译：传统与伊斯兰时尚电子商务的消费者视角：实证研究

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The Muslim population is currently being underserved in the conventional marketplace; however, Muslims are enthusiastic to purchase products that are acceptable to their lifestyle, especially fashion products. The current study compares the perception, attitude and intention of the Muslim consumer with respect to conventional and Islamic e-commerce based on pre-purchase and transaction-related services such as product pricing, support of product search evaluation, web appearance, billing and paying mechanism, delivery arrangement, security and privacy. Data were collected from 319 Muslim women who were exposed to both conventional and Islamic fashion e-commerce.

机译：穆斯林人口目前在传统市场处于不足;然而，穆斯林热衷于购买他们的生活方式，特别是时尚产品的产品。本研究比较了穆斯林消费者对传统和伊斯兰电子商务的感知，态度和意图，基于预购和交易相关的服务，如产品定价，产品搜索评估，网页外观，计费和支付机制，交付安排，安全和隐私。从319名穆斯林妇女收集到常规和伊斯兰时尚电子商务的319名穆斯林妇女。

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《International Conference on Financial Innovation and Economic Development》|2017年|199p|共4页
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作者
Salma Amelia Dina; Sri Rahayu Hijrah Hati;
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原文格式 PDF
正文语种
中图分类 F8-53;
关键词
Attitude; Purchase intention; E-commerce; Islamic;

机译：态度;购买意图;电子商务;伊斯兰;

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Consumer Perspective on Conventional vs. Islamic Fashion E-Commerce: An Empirical Study

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