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A Study on the Internet Banking Behavior of Enterprises and Their Influencing Factors

机译:企业互联网银行行为及其影响因素研究

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The purposes of this paper are to study the behavior of enterprises' internet banking (EIB) and their influencing factors by using literature analysis and questionnaire survey. The results show that EIB average frequency of Chinese interviewees is 4.0 times per month and their monthly amount of EIB is RMB 333,000. Their perceived usefulness, risk and platform convenience are the significant influencing factors of EIB, the effects of their perceived usefulness and perceived platform convenience are positive and the other is negative. The individual variables of respondents, including their gender, age and identity, mostly have significant impacts on the EIB and their influencing factors.
机译:本文的目的是研究企业网上银行(EIB)的行为及其通过使用文献分析和问卷调查的影响因素。结果表明,中国受访者的EIB平均频率每月4.0次,每月的EIB量为人民币333,000元。他们感知的有用性,风险和平台便利是EIB的重大影响因素,其感知的有用性和感知平台便利性的影响是积极的,另一个是消极的。受访者的个别变量,包括其性别,年龄和身份,主要对EIB和影响因素产生重大影响。

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