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Research on Marketing Strategy of B2C E-Commerce Platform Based On Marketing Strategy Triangle Model

机译：基于营销策略三角模型的B2C电子商务平台营销策略研究

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摘要

Based on environmental needs and technical support, in recent years, B2C e-commerce platform has developed rapidly, and the competition among platforms is increasingly intensified. At the same time, due to the emergence and overlapping application of new information technology, China's consumer market has undergone new changes. Changes in the consumer market make B2C e-commerce platforms face new challenges. Therefore, this paper analyzes the challenges faced by B2C e-commerce platforms in the new consumption environment, and based on the triangle model of marketing strategy, puts forward suggestions on marketing strategies of B2C e-commerce platforms in the new consumption context, hoping to provide ideas for the sustainable development of B2C e-commerce platforms.
机译：基于环境需求和技术支持，近年来，B2C电子商务平台已迅速发展，平台之间的竞争越来越强化。 与此同时，由于新信息技术的出现和重叠应用，中国的消费市场发生了新的变化。 消费市场的变化使B2C电子商务平台面临新的挑战。 因此，本文分析了B2C电子商务平台在新的消费环境中面临的挑战，基于三角形营销策略模型，提出了关于B2C电子商务平台在新的消费背景下的营销策略的建议，希望能够 为B2C电子商务平台的可持续发展提供理念。

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