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首页> 外文会议>International Conference on Education Technology and Economic Management >An Integrative analysis of brick-and-mortar fashion store shopping motives, activities and experience
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An Integrative analysis of brick-and-mortar fashion store shopping motives, activities and experience

机译：砖砌时尚商店购物动机，活动和经验的一体化分析

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The paper aims to provide an integrative analysis of consumers' shopping motives, activities, and shopping duration and repatronage intention, centering on brick-and-mortar fashion store. Perceptual shopping experience of clothing purchase was newly considered in the research, which was relatively researched less by previous researchers. Relative perceptual factors were considered into the research and hypothesis model of all factors' relationship was given in this research. A structured questionnaire was generated and copies were distributed to consumers in three prosperous cities of China. Internal relations of each factor were examined according to feedbacks, and managerial implications were given to fashion retail managers at the end.
机译：本文旨在为消费者的购物动机，活动和购物持续时间和重新划分的意图提供一体化分析，以砂浆时装店为中心。在研究中，新考虑了服装购买的感知购物经验，这对以前的研究人员相对较少研究。相对感知因素被认为是在本研究中给出的所有因素关系的研究和假设模型。产生了结构化问卷，并将副本分发给中国三个繁荣城市的消费者。根据反馈检查每个因素的内部关系，并在最后给予时尚零售管理人员的管理意义。

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