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Research on the Influence of Price Promotion on Consumer Purchase Decision under Network Environment

机译：价格促进对网络环境下消费者采购决策的影响研究

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摘要

With the popularity of the Internet and e-commerce technology matures, the size of China's online shopping users gradually expanded. Online shopping has become an integral part of network life. Online merchants have developed different marketing strategies to maximize the attraction of users, of which the price promotions are obviously favored by the Internet merchants. Keeping pace with the times and choosing the promotion strategy in line with the development of the times will help the online merchants to achieve their own management purposes and create profits. Internet businesses need to update the marketing idea and method is improved rapidly, update the traditional marketing model, the effective use of network marketing to guide more consumers from traditional shopping into online shopping, expand their share of merchandise in the market, combined with the traditional consumer behavior shopping environment theory and price promotion research, launched a deep the Discussion on this subject.
机译：随着互联网和电子商务技术的成熟普及，中国网络购物用户规模逐步扩大。网上购物已经成为网络生活中不可或缺的一部分。网上商户已经建立了不同的营销策略，以最大限度地提高用户，其中降价促销显然是由互联网客商青睐的吸引力。保持与时俱进，并随着时代的发展选择推广战略，在将帮助商家为实现自己的经营宗旨，创造利润。互联网企业需要更新营销理念和方法迅速提高，更新传统的营销模式，有效利用网络营销来引导更多的消费者从传统购物到网上购物，扩大其在市场上的商品的份额，与传统的结合消费者行为的购物环境理论和价格促销的研究，推出了关于这个问题的深刻探讨。

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