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Narrative Integration of 'Culture' and 'Human' in Chinese Cultural TV Programs: Taking National Treasure as an Example

机译:中国文化电视节目中“文化”与“人类”的叙述融合:以国家宝藏为例

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As a breakthrough in Chinese cultural TV programs in the new era, National Treasure highlights the narrative integration of "human" and "culture" in the aspects of "human-oriented" narrative strategy and the consistency between the "star effect" of narrative subject and cultural core. It changes the narrative tendency of the related programs that pay too much attention to cultural "utensils", and focuses on the "civilianization". The program also adopts the "Paternity Narrative" technique to show the story of "father generations" inheritance behind the cultural relics from ancient and contemporary perspectives, thus highlighting the spiritual dimension of the program and achieving good communication results. This exploration demonstrates the superiority and vitality of the narrative language of film and television in the cultural communication, and constructs the self-confidence posture of the program in the dissemination of traditional culture.
机译:作为新时代的中国文化电视节目的突破,国宝突出了“人类”和“文化”的叙述融合在“以人为本”的叙事战略和“明星效应”的叙事主题的一致性和文化核心。它改变了相关计划的叙事趋势,以考虑到文化“器具”,并专注于“公民”。该计划还采用了“父亲叙事”技术,展示了古代和当代观点的文化文物背后的“父世代”的故事,从而突出了该计划的精神维度,实现了良好的沟通结果。该勘探展示了文化交际中电影和电视叙事语言的优越性和活力,构建了传统文化传播中计划的自信心姿势。

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