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首页> 外文会议>International Conference on Transformations and Innovations in Management >ANALYSIS OF DIGITAL MARKETING STRATEGIES OF OVERSEAS UNIVERSITIES IN CHINA WITH UNIVERSITY OF THE WEST OF SCOTLAND AS AN EXAMPLE
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ANALYSIS OF DIGITAL MARKETING STRATEGIES OF OVERSEAS UNIVERSITIES IN CHINA WITH UNIVERSITY OF THE WEST OF SCOTLAND AS AN EXAMPLE

机译：苏格兰西部海外大学数字营销策略分析为例

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摘要

The study abroad market in China has been made a great deal with the development of China's reform and opening-up, and more and more overseas universities have been joining the market. In the age of digital, how overseas universities interact with Chinese audiences effectively through the digital marketing channels will greatly affect their influence in the Chinese market, as well as the number of admissions and the quality of admissions. This paper, through the study of the digital marketing strategy of University of the West of Scotland in China, provides suggestions for its further development of the digital marketing work in China, in addition, offers references for other overseas universities to learn the digital marketing development of the study abroad market in China.
机译：中国的留学市场在中国的改革开放发展方面取得了很大的贡献，而越来越多的海外大学已经加入了市场。在数字时代，海外大学如何通过数字营销渠道有效地与中国观众互动将极大地影响他们对中国市场的影响，以及招生人数和录取质量。本文通过研究中国苏格兰大学的数字营销策略，为中国的数字营销工作进一步发展提供了建议，此外，还提供了对其他海外大学学习数字营销发展的参考资料中国国外留学市场。

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