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Perceived Risk towards Mobile Banking: A case study of Malaysia Young Adulthood

机译：对移动银行业务的感知风险：对马来西亚年轻人的案例研究

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The advancement of technology and the raise of smart devices ownership in Malaysia has eventually increase the exploration of mobile banking services. Mobile banking has been first commercialized in Malaysia on 2005 and expected to growth. Despite the exponential growth, the mobile banking penetration rate is slow compared to online banking. This study aims to highlight the issues and challenges of mobile banking and to have insight on young adulthood perceived risk towards mobile banking, specifically in Malaysia. In order to support the exploratory study, these risks are surveyed in quantitative study conducted among young adulthood in Malaysia. The self-administered questionnaire distributed through email with 384 respondents indicated that the most impacted facets perceiveed risks are performance risk, following by security risk. The results of this study can be used by the practitioner to address the customer challenges, customer interest and concern for mobile banking service improvement.
机译：技术进步和马来西亚智能设备所有权的提高最终增加了对移动银行服务的探索。移动银行于2005年首次在马来西亚商业化，预计将增长。尽管是指数增长，但与网上银行相比，移动银行渗透率缓慢。本研究旨在突出移动银行业务的问题和挑战，并在马来西亚专门了解对移动银行的年轻成年人感知风险。为了支持探索性研究，这些风险在马来西亚的年轻成年期间进行的定量研究中进行了调查。通过384名受访者通过电子邮件分发的自我管理的问卷表明，感知风险最受影响的方面是绩效风险，遵循安全风险。本研究的结果可由从业者使用，以解决客户的挑战，客户兴趣和对移动银行服务改进的关注。

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