...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Global Business Review >Perceived Risk Factors Influence on Intention to Continue Using Internet Banking among Malaysians
【24h】

Perceived Risk Factors Influence on Intention to Continue Using Internet Banking among Malaysians

机译：感知的风险因素影响了马来西亚人继续使用网上银行的意愿

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The objective of the present study is to identify which are the risk factors that influence the intention to continue using Internet banking in Malaysia. The primary participants are personal Internet banking users in Peninsular Malaysia. Data was collected through a self-administered questionnaire which employed the drop-off and pick-up (DOPU) technique. The questionnaires were distributed through this method to the respective bank branch managers who were willing to distribute to their customers. A total of 413 respondents completed the questionnaires as requested. The SPSS statistical analysis package and partial least squares were used for data analysis and hypothesis testing. The results show that social risk, time loss risk, opportunity cost risk and perceived usefulness are significant factors influencing attitude towards intention to continue using Internet banking. Attitude is a significant factor that influences the intention to continue using Internet banking in Malaysia. Other relationships hypothesized are not significant. The total numbers of respondents were 413 and may not represent the whole population. Furthermore, the profiles of respondents were confidential and not disclosed by the management of the banks. As such, the total number of Internet banking customers for each bank was unknown. The findings of this study are expected to be of great use to the Internet banking providers. An understanding of the factors identified in this study allows Internet banking providers to enhance the services in the most effective and efficient way to increase bank business in the long run and encourage their bank customers' to continue using Internet banking.
机译：本研究的目的是确定哪些风险因素会影响在马来西亚继续使用互联网银行的意愿。主要参与者是马来西亚半岛的个人互联网银行用户。数据是通过自行管理的问卷收集的，该问卷采用了接送（DOPU）技术。通过这种方法将问卷分发给愿意分发给客户的各个银行分行经理。总共413名受访者按要求完成了问卷。 SPSS统计分析软件包和偏最小二乘用于数据分析和假设检验。结果表明，社会风险，时间损失风险，机会成本风险和感知的实用性是影响人们对继续使用网上银行的意愿的态度的重要因素。态度是影响在马来西亚继续使用互联网银行的意愿的重要因素。假设的其他关系并不重要。受访者总数为413，可能并不代表整个人口。此外，受访者的个人资料是机密的，银行的管理层没有透露。因此，每个银行的网上银行客户总数是未知的。预期该研究的结果将对互联网银行提供商有很大的帮助。通过对本研究中确定的因素的理解，互联网银行提供商可以以最有效和最有效的方式增强服务，以从长远来看增加银行业务，并鼓励其银行客户继续使用互联网银行。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号