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首页> 外文会议>International Conference on Economics, Finance and Statistics >Theravada Buddhism Beliefs' Motives for Thai Luxury Fashion Consumption
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Theravada Buddhism Beliefs' Motives for Thai Luxury Fashion Consumption

机译：Theravada佛教信仰泰国奢侈时尚消费的动机

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摘要

This paper reviews the Thai national character according to Hofstede's cultural dimension theory and Komin's nine values cluster (Psychology of the Thai people), analyses the social hierarchy of Thai consumers according to the Luxury 4P Taxonomy (Han et al., 2010), integrates the Theory of Cultural Capital (Bourdieu, 1984), and expounds the features of social class. The global luxury fashion industry has grown significantly in recent years, but much of the research has been limited to conspicuous consumption and social identity. This paper involves religious beliefs that are argued to influence luxury purchasing motives. The purpose of the paper is to develop an analytical framework to aid in understanding luxury fashion consumption in a Buddhist country such as Thailand in order to inform luxury products vendors on how to improve their marketing strategies.
机译：本文根据Hofstede的文化维度理论和Komin的九个价值（泰国人心理）的评论，根据豪华4P分类学（Han等人，2010），分析泰国消费者的社会等级（汉等，2010），整合了文化资本理论（Bourdieu，1984），并阐述了社会阶层的特征。近年来，全球奢侈品时装行业已经大幅发展，但大部分研究都仅限于突出的消费和社会形式。本文涉及宗教信仰，旨在影响奢侈品采购机动。本文的目的是开发一个分析框架，以帮助了解泰国等佛教国家的奢侈时尚消费，以便为奢侈品产品供应商提供如何提高其营销策略。

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