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A Study on the Influencing Factors of Use Intention in Mobile Financial APP Based on UTAUT2 Model and DEMATEL Method

机译:基于UTAUT2模型和Dematel方法的移动金融应用中使用意图的影响因素研究

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With the development of Internet technology and the popularity of smart phones, the application of mobile financial APP is also increasing, and it is common for us to use the mobile financial. In spite of the rapid development of Internet Finance, it is still not enough to be popularized. Meanwhile, there are few studies on the factors affecting the willingness to use mobile financial APP. From the user's perspective, this study analyzes the factors influencing the intention to use mobile financial APP on the basis of UTAUT2 model and DEMATEL method. According to the collection through literature, we set up the technology acceptance of mobile financial APP model based on UTAUT2 model, by applying DEMATEL method, in-depth analysis of the mutual influence among the various indicators, and draw the causality diagram of various factors, influencing factors and the use of selected accepted has great importance of intention the students in the model, and discusses their interpretation. Finally, according to the research findings, we put forward relevant suggestions as reference for platform operators in developing mobile financial services.
机译:随着互联网技术的发展和智能手机的普及,移动金融应用的应用也在增加,我们常常使用移动财务。尽管互联网金融的发展迅速,但它仍然不足以普及。与此同时,有关影响愿意使用移动财务应用程序的因素的研究。从用户的角度来看,本研究分析了影响在utaut2模型和拆除方法的基础上使用移动财务应用程序的意图的因素。根据集合通过文献,我们根据utaut2模型设置了移动财务应用模型的技术验收,通过应用Dematel方法,深入分析各种指标之间的相互影响,并绘制各种因素的因果关系图,影响因素和使用所接受的使用对意图在模型中的意图具有重要意义,并讨论了他们的解释。最后,根据研究结果,我们提出了相关建议作为发展移动金融服务方面的平台运营商的参考。

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