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The Effect of Entrepreneurial Marketing on Competitive Advantage: Small Culinary Souvenir Industry in Jalan Mojopahit Medan, Indonesia

机译：企业家营销对竞争优势的影响：墨西哥墨西哥莫杰帕特棉兰的小烹饪纪念业

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This study aims to investigate the effect of entrepreneurial marketing dimensions namely: pro-activeness; calculated risk-taking; innovativeness; opportunity focus; resource leveraging; customer intensity and value creation on competitive advantage in small Medan culinary souvenir industry in Jalan Mojopahit Medan, Indonesia. This study uses thirty-four samples. Data analysis used in this study is multiple linear regression. This multiple regression analysis indicates that entrepreneurial marketing has significant and positive effects on competitive advantage

机译：本研究旨在调查创业营销维度的影响：促进营销;计算风险;创新;机会焦点;资源利用;印度尼西亚吉尔南莫杰帕特梅曼小棉兰纪念业竞争优势的客户强度与价值创造。这项研究使用了三十四个样品。本研究中使用的数据分析是多元线性回归。这种多元回归分析表明，企业家营销对竞争优势具有显着且积极的影响

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来源
《Economics and Business International Conference》|2018年|629p|共6页
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作者
Nico Makmur; Inneke Qamariah; Yasmin Chairunisa; Fadli;
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原文格式 PDF
正文语种
中图分类 F0-53;
关键词
Entrepreneurial Marketing; Dimensions of Entrepreneurial Marketing; Competitive Advantage; Multiple Regression;

机译：企业家营销;创业营销的尺寸;竞争优势;多元回归;

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4. The Effect of Entrepreneurial Marketing on Competitive Advantage: Small Culinary Souvenir Industry in Jalan Mojopahit Medan, Indonesia [C] . Nico Makmur, Inneke Qamariah, Yasmin Chairunisa, Economics and Business International Conference . 2018

机译：企业家营销对竞争优势的影响：墨西哥墨西哥莫杰帕特棉兰的小烹饪纪念业
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7. The Effect of Entrepreneurial Marketing on Competitive Advantage: Small Culinary Souvenir Industry in Jalan Mojopahit Medan, Indonesia [O] . Nico Makmur, Yasmin Chairunisa, Inneke Qamariah 2018

机译：企业家营销对竞争优势的影响：墨西哥墨西哥莫杰帕特棉兰的小烹饪纪念业

The Effect of Entrepreneurial Marketing on Competitive Advantage: Small Culinary Souvenir Industry in Jalan Mojopahit Medan, Indonesia

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