Russian enterprises operate in the market terms which dictate a constant search for strategic developments aimed at ensuring at the leading positions in the sector, industry and competitiveness increase. Success and leadership in a competitive economy are possible in the case of an objective studying and assessment of their own potential and the competitors' potential, their goals and strategies, identifying the strengths and weaknesses of competitors. Due to this in the long term it is possible to concentrate on the directions in which the competitor much weaker and to expand one's own advantages and opportunities. Any enterprise cannot function without competitors' activity because all enterprises and their competitors are the links of one chain - economy. The indispensable factor defining the right for existence of any organization is the competition that allows to point out from a large number of the organizations - the leaders who are capable to make really qualitative and modern goods and services demanded by the population. With regard to the above, adoption of reasonable decisions in favor of competitiveness increase of separately taken organization has to be based on careful studying of features and characteristics of competitors.
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