The competition and consequent struggle for a leading position in its market segment are an inseparable feature of the market economy. It is possible to achieve competitive advantage through the use of organizational, technical and economic changes, i.e. through the growth of innovative activity aimed at effective use of limited resources (technical, raw, human, information, etc.); the product/service quality improvement; price reduction of traded goods/services; cost reduction; sale increase, etc. The importance and the role of increasing enterprise innovative activity in modern terms emphasize the problems of formation and development of industrial production through the application of innovative methods. This becomes very important in the context of achieving leadership and becoming a leader on the market.
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