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Research on Tourism Culture Communication Strategy in the Era of Digital Economy

机译:数字经济时代的旅游文化沟通策略研究

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With the rapid development of the digital economy, digital media art has developed strongly with its strong artistic expression and cross-media communication, and penetrated into all areas of social life. The new communication environment has produced the characteristics of tourism culture communication. On the basis of comprehensive understanding of the essence and connotation of digital media art and tourism culture communication, it proposes the tourism culture communication strategy under the digital media environment, combining with the characteristics of regional culture.
机译:随着数字经济的快速发展,数字媒体艺术凭借其强大的艺术表达和跨媒体沟通,并渗透到社会生活中的所有领域。新的通信环境产生了旅游文化沟通的特点。在全面了解数字媒体艺术和旅游文化沟通的本质和内涵的基础上,它提出了数字媒体环境下的旅游文化沟通战略,与区域文化的特点相结合。

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