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The Study of Evolution Paths Causes of Bilateral Market's Cyber Effect

机译：双边市场网络效应的演化路径与原因研究

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摘要

The bilateral market is the most basic and typical cyber platform model, which lays the foundation for the more complex multilateral market research. After introducing the basic of bilateral market, the evolution paths of bilateral market's cyber effect are found out by analysis of relative theory, including positive same-side effect, negative same-side effect, positive cross-side effect and negative cross-side effect. Additionally, the causes of cyber effect are summarized, says, the change of discourse rights derived from the game of each side of cyber platform and partial resource allocation by cyber platform. The main achievements of the paper are mapping out the evolution paths of 4 kinds of cyber effects of bilateral markets, which could be easy for readers to understand and study deeply.
机译：双边市场是最基本典型的网络平台模型，为更复杂的多边市场研究奠定了基础。在介绍双边市场的基础之后，通过对相对理论的分析，包括阳性相同效应，负相同效应，正横侧效应和负横侧效应的分析，发现了双边市场的网络效应的演化路径。此外，总结了网络效果的原因，说，来自网络平台每一侧的游戏和网络平台的部分资源分配的话语权的变化。本文的主要成就正在绘制双边市场的4种网络效应的演化路径，这可能很容易理解和深入了解和研究。

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