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Research on the Market Demand of Solid Wood Furniture Based on Internet Survey

机译：基于互联网调查的实木家具市场需求研究

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摘要

From the perspective of consumers' behavioral characteristics and their consumption habits, this paper conducts surveys from multiple dimensions to carry out market research on consumers' cognition and purchase intention of solid wood furniture. Through the analysis and processing of the survey results, it is found that consumers prefer pure and fresh Nordic style in terms of the style of solid wood furniture and prefer plain wood color in terms of color. They have higher requirements on the function, comfort, and beauty of solid wood furniture. Through the analysis of the survey results, the paper puts forward some suggestions for the development of solid wood furniture for enterprises and manufacturers.
机译：从消费者的行为特征和消费习惯的角度来看，本文从多维方面进行了调查，对消费者的认知和实木家具的购买意向进行市场调查。通过分析和加工调查结果，发现消费者在实木家具风格方面更喜欢纯净和新鲜的北欧风格，并在颜色方面更喜欢普通木材颜色。它们对实木家具的功能，舒适和美容有更高的要求。通过分析调查结果，本文提出了对企业和制造商的实木家具的发展建议。

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