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Analysis of Enterprise Marketing Innovation Level and Path Based on Big Data Perspective

机译：基于大数据观点的企业营销创新水平与路径分析

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摘要

This paper aims to help companies explore the level of marketing innovation in the era of big data and build a path for marketing innovation from a big data perspective. With the advent of the Internet and the era of big data, many data technologies have been applied and promoted. In this context, enterprises will not only face the opportunity of development but also face more intense market competition. Therefore, in order to improve the efficiency and effectiveness of marketing activities, companies need to carry out marketing innovation. The article analyzes the marketing innovation path from the three levels of concept layer, technology layer and application layer, puts forward the idea of changing marketing concept, perfecting technical support and applying new marketing method and expounds the innovation of enterprise marketing based on the perspective of big data.
机译：本文旨在帮助公司探讨大数据时代的营销创新水平，并从大数据的角度建立营销创新的道路。随着互联网的出现和大数据的时代，许多数据技术已被应用和促进。在这方面，企业不仅会面对发展的机会，而且面临更激烈的市场竞争。因此，为了提高营销活动的效率和有效性，公司需要开展营销创新。本文分析了三级概念层，技术层和应用层的营销创新路径，提出了改变营销理念的想法，完善了技术支持，应用了新的营销方法，并以基于“的观点来阐述企业营销的创新大数据。

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