Of the 101 regions conducting the election of regional heads in Indonesia in the first quarter of 2017, apparently Jakarta election was is the most very time-consuming and attracted the most attention of not only the people Jakarta, but also throughout Indonesia in general. The election was not only fully loaded with political contents, but also its implications on the use of language as a polical means. Based on the data analysis in this research, it was found out that the language used by politicians in the discourse of Jakarta election was aimed at seizuring power. The result was violation of the principles of politeness in language verbal abusing, censuring and even for waging hatred, conflict, and SARA sentiment. Such phenomena are not only exhibited either in print media or electronic but also through social media. Based on above reasons, this study becomes important to conduct because in the discourse of Jakarta election, language function as tool of cooperation in social interaction is no longer bringing the clarity of its function so that causing social unrest as well as security instability in the midst of society. Moreover, this article is part of the result of the research entitled: "Verbal violence in Political Discourse during Jakarta Election: A study of Socio-Pragmatic".
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