A Discussion on the Conformity between the Cognitive Characteristics of Brand Connotation and Brand Extension Mode

机译：浅谈品牌内涵和品牌延伸模式的认知特征符合性

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Brand extension must take into account the cognitive dimension of the brand connotation of the parent brand. The brand extension mode can effectively promote the brand extension only when it fits with the product information attribute, the specific function and the technical attribute, and the symbolic attribute.

机译：品牌延期必须考虑到父品牌品牌内涵的认知维度。只有当它适合产品信息属性，特定功能和技术属性以及符号属性时，该品牌扩展模式才能有效地推广品牌扩展。

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《International Conference on Education, Management, Information and Management Society》|2018年|841p|共4页
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作者
Yuanbing Liu; Wenbin Liu;
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原文格式 PDF
正文语种
中图分类 C93-53;
关键词
Brand extension; Brand connotation; Cognitive characteristics;

机译：品牌延伸;品牌内涵;认知特征;

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2. Brand extension: the moderating role of the category to which the brand extension is found [J] . Mehdi Seltene, Olivier Brunel Journal of Product & Brand Management . 2008,第6期

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4. A Discussion on the Conformity between the Cognitive Characteristics of Brand Connotation and Brand Extension Mode [C] . Yuanbing Liu, Wenbin Liu International Conference on Education, Management, Information and Management Society . 2018

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5. Role of brand advertising on consumer perception of a brand extension: Cognitive and affective priming effects. [D] . Lee, Jung-Sook. 1994

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6. Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension [O] . Taeyang Yang, Seungji Lee, Eunbi Seomoon, 2018

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7. A Study on the Embodiment Characteristics of Space Branding for Brand Extension - Focused on the case study of hotels designed for brand extension - [O] . Ji-Young Kim, Ho-Chang Lyu 2013

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A Discussion on the Conformity between the Cognitive Characteristics of Brand Connotation and Brand Extension Mode

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