The Press in the Context of the Andean Community of Nations (CAN): Without Sustainable Monetization in the Digital Economy

机译：在Andean社区（CAN）的上下文中，媒体（CAN）：在数字经济中没有可持续的货币化

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In the current context of the Andean Community of Nations (CAN), little has been studied on the monetization of digital newspapers. To analyse this hypothesis, three member countries of this trade bloc, Colombia, Ecuador and Peru, were taken as samples, through three digital newspapers. Following a method of mixed analysis, the observation technique was used to record web data, interview experts, and develop an observation sheet with inference parameters. This was based on the technique of content analysis of the sales strategies of newspaper companies from the digital newspapers "El Comercio" (Peru and Ecuador), and "El Tiempo de Bogotá" (Colombia). Finally, the conceptual levels of analysis of interview texts as well as digital literature and a review of the homepages of the aforementioned newspapers have been included in the theoretical framework.

机译：在当前的国家国家社区（CAN）的当前背景下，已经在数字报纸的货币化上进行了很少的研究。为了分析这一假设，这一贸易集团，哥伦比亚，厄瓜多尔和秘鲁的三个成员国被视为样本，通过三个数字报纸。在混合分析的方法之后，使用观察技术用于记录Web数据，面试专家，并使用推理参数开发观察表。这是基于来自数字报纸“El Comercio”（秘鲁和厄瓜多尔）的报纸公司销售策略的内容分析技术，以及“El Tiempo deBogotá”（哥伦比亚）。最后，在理论框架中，采访文本分析以及数字文献的分析以及对上述报纸的主页的审查已被列入理论框架。

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来源
《International Conference on Information Technology Systems》|2018年|xxiv 1160 pages|共10页
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作者
Yalitza Ramos-Gil; Carmelo Márquez-Domínguez; Aldo Romero-Ortega;
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中图分类 TP309-532;
关键词
Digital; Monetize; Andean Community of Nations Economy; Culture;

机译：数字化;货币化;国家社区经济;文化;

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4. The Press in the Context of the Andean Community of Nations (CAN): Without Sustainable Monetization in the Digital Economy [C] . Yalitza Ramos-Gil, Carmelo Márquez-Domínguez, Aldo Romero-Ortega International Conference on Information Technology Systems . 2018

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The Press in the Context of the Andean Community of Nations (CAN): Without Sustainable Monetization in the Digital Economy

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