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Analysis of Benefits from Information Technology as a Creative Marketing Strategies

机译：信息技术的益处分析为创意营销策略

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摘要

The purpose of this study is to analyze that communication with technology and information systems has many benefits create modern marketing. Social media have become the main pillar in delivering information. Social media can be used to socialize programs and policies, introduce products and social media can be used to community learning. Collecting data method with questionnaires was distributed randomly to social media users. The results of the analysis show that small and medium entrepreneurs claim to be easier to market products through online media and get more customers from online sites. Likewise consumers prefer to buy products they want through social media, because in this era of globalization people tend to use digital communication, they also assume that shopping through online sites has many advantages such as economical, time-saving and practical prices. Of course this is widely used by entrepreneurs. Therefore, social media can be a creative marketing product in entrepreneurship.
机译：本研究的目的是分析与技术和信息系统的沟通有许多益处创造了现代营销。社交媒体已成为提供信息的主要支柱。社交媒体可用于社交方案和政策，介绍产品和社交媒体可用于社区学习。使用问卷收集数据方法是随机分发给社交媒体用户。分析结果表明，小型和中型企业家声称通过在线媒体更容易地推广产品，并从网上网站获取更多客户。同样，消费者更喜欢通过社交媒体购买他们想要的产品，因为在全球化的时代人们倾向于使用数字通信，他们还假设通过在线网站购物有许多经济，节省时间和实用价格。当然，这是企业家广泛使用的。因此，社交媒体可以成为企业家精神的创意营销产品。

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