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An Analysis of the Attractiveness of Shared Bike in Mainland China

机译:中国大陆共用自行车吸引力分析

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The emergence of shared bikes in mainland China is a product of the technological experience economy. It offers an efficient solution to "the last kilometre" problem, achieving the goal of green journey, and maximizing of public resource use ratio. Since its emergence, it has shown powerful and trendy development towards the great metropolitan. With OFO, MOBIKE, and HELLOBIKE as representatives, the shared bike journey is now the third largest among public transportation choices, playing an important role in improving city transportation efficiency, promoting energy conservation, and emission reduction. This analysis is based on online questionnaires after selecting heavy users of shared bikes. Through EGM (Evaluation Grid Method) the interviews were conducted. After that, the characteristics were identified to formulate an evaluation grid diagram and a questionnaire was compiled again to go through quantitative theory type analysis, probing into consumers' preference level, and prompting their willingness.
机译:中国大陆共享自行车的出现是技术经济经济的产品。它提供了一个有效的解决方案,以“最后一公里”问题,实现绿色旅程的目标,以及最大限度地提高公共资源使用比率。自从其出现以来,它对伟大的大都市表达了强大而时尚的发展。随着OFO,Mobike和Hellobike作为代表,共享自行车旅程现在是公共交通选择中的第三大,在提高城市运输效率,促进节能和减排方面发挥着重要作用。在选择共享自行车的沉重用户后,此分析基于在线问卷。通过EGM(评估网格方法)进行访谈。之后,鉴定了特征以制定评估网格图,并再次编制调查问卷,以便通过定量理论类型分析,探讨消费者的偏好程度,并提示他们的意愿。

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