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首页> 外文会议>International Conference on Kansei Engineering and Emotion Research >A Prelude to Online Images to Persuade and Affect Emotions Relating to Social Movement
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A Prelude to Online Images to Persuade and Affect Emotions Relating to Social Movement

机译：在线图像的前奏，说服和影响与社会运动有关的情绪

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摘要

Images are deemed capable of winning the hearts and minds of the people thus the processes of social movement largely require visual interpretations of events in order to strengthen any particular objectives and aims. In the instance of social movements, images or photographs are used as part of the means to disseminate a notion, stimulate emotions, and to construct support and reassurance. In today's era of entwined mobile devices and social networks, the researchers of social movements' images are confronted with profound changes in the ways images contribute to the emergence and dynamics of social movement and civic engagement. This work is developed from a systematic analysis of past literatures in relation to image persuasiveness and media's capacity to influence the people through images or photos. The authors believe that it is imperative to understand how consumers react to images in the marketing and manufacturing contexts therefore knowledge could be attained and thorough comprehension on how photographs serve to influence civic engagement among viewers in social movements' settings could be completely realized simultaneously. Conclusively, this work proposes an exploratory research on emotional responses of images and feasible method to measure image elements that are capable to persuade and affect emotions of the masses, consequently inducing encouragement to participate in social movements.
机译：图像被视为能够赢得人民的心灵，因此社会运动的过程很大程度上需要对事件的视觉解释，以加强任何特定的目标和目标。在社会运动的情况下，图像或照片被用作传播概念，刺激情绪和构建支持和保证的手段的一部分。在当今纺织移动设备和社交网络的时代，社会运动的研究人员面临着图像促进社会运动的出现和动态的方式深刻的变化。这项工作是从过去的文献的系统分析，与图像说服性和媒体通过图像或照片影响人民的能力。作者认为，必须了解消费者在营销和制造背景下如何对图像的反应，因此可以获得知识，并彻底了解照片如何在社会动作中的观众之间致力于影响社会动作中的观众的思路。可以同时实现。结论，这项工作提出了一种关于图像的情绪反应和可行方法来测量能够说服和影响群众情绪的图像元素的探索性研究，从而造成鼓励参与社会运动。

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