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Exploring the Effect of Tourism Promotional Film on Visiting Intention

机译：探索旅游促销电影对访问意图的影响

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摘要

This study is exploring the affection of film preference and travel intention for tourism promotional film to tourist. The tourism industry has flourished with the people's living standard and budget airline raising; travel abroad has become a leisure and entertainment that most of the people can afford. In order to understand the most influential factors of tourism promotional film, multiple linear regression analysis with backward algorithm conducted in this study. The result showed that "architecture" is one of the most influential factors affecting the film preference and travel intention. In addition, the film cannot excessive relax because it would reduce the attraction from tourist. Over-all result provided useful accordance to national government or travel agency to produce the media for effectively enhance tourist film preference and travel intention.
机译：本研究正在探索旅游促销电影的电影偏好和旅行意图的情感。旅游业与人民的生活水平和预算航空公司举起蓬勃发展;出国旅游已成为休闲娱乐，大多数人都能承受。为了了解旅游促销薄膜最有影响力的因素，本研究中进行的反向算法的多元线性回归分析。结果表明，“架构”是影响电影偏好和旅行意图的最具影响力的因素之一。此外，这部电影不能过度放松，因为它会减少旅游的吸引力。提供了根据国家政府或旅行社的有用，以有效地提升旅游电影偏好和旅行意图的媒体提供有用。

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