• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>Summer AMA Conference >Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others
【24h】

Idea Generation in Crowdsourcing Communities: The Impact of Exposure to Ideas Posted by Others

机译：众包社区中的想法生成：接触别人的想法的影响

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Across a broad variety of industries, crowdsourcing has become a popular means for engaging consumers early in the process of developing new products. Similar to traditional brainstorming practices, idea generation in crowdsourcing communities is influenced by exposure to ideas generated by others. Cognitive psychology research has demonstrated positive effects of exposure to others' ideas on both the quantity and quality of subsequent ideas, due to their capacity to active knowledge in the person's long-term memory. Social psychology research has shown that people's tendency to seek social approval may lead to subsequent ideas that are similar to the popular ideas, potentially resulting in a less diverse pool of ideas. An important characteristic of crowdsourcing community is that members are often encouraged to provide instant feedback during the idea generation phase. Idea ratings basically signal the perceived quality or popularity of an idea and may thus influence the diversity and originality of subsequent ideas. Drawing on the brainstorming literature, this paper investigates the effect of exposing people to posted ideas that vary in terms of (aggregate) ratings and degree of novelty on the quantity and originality of subsequently generated ideas in a crowdsourcing context.
机译：在各种各样的行业中，众包已成为在开发新产品的过程中吸引消费者的流行手段。类似于传统的头脑风暴实践，众包社区中的想法产生受到其他人产生的思想的影响。认知心理学研究表明，由于他们在人的长期记忆中的积极知识的能力，对随后的想法的数量和质量的思想展示了对其他想法的数量和质量的积极影响。社会心理学研究表明，人们寻求社会批准的倾向可能导致随后的想法与流行的想法相似，可能导致较不多样的思想池。众包社区的一个重要特征是，经常鼓励成员在理念中提供即时反馈。想法评级基本上发出了一个想法的感知质量或普及，因此可能影响后续想法的多样性和原创性。在头脑风暴文献中绘制，本文调查了将人们揭示以众所周知的上下文中产生的思想的数量和原创程度和新颖的方式变化的思想。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号