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首页> 外文会议>International Conference on Contemporary Education, Social Sciences and Humanities >The Study of Public Opinion Guidance and Media Rationality of Mainstream Media in the Media Convergence Environment
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The Study of Public Opinion Guidance and Media Rationality of Mainstream Media in the Media Convergence Environment

机译：媒体融合环境中主流媒体的舆论指导与媒体合理研究

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摘要

With the continuous development of the Internet and the rapid development of mobile new media in china, media convergence has become the trend of mainstream media. The pattern of information communication has changed greatly, and it has also changed ecological environment of the network public opinion in our country, which has brought new demands to public opinion guidance and media rationality of mainstream media. At present, the network communication has a profound impact on media ecology and the pattern of public opinion in china, the network platform has become "public opinion pool" which in the interest demands and expressions of all sectors of society, emotional catharsis, exchange of ideas. Open, rational, stable sound constitutes a "normal ecological pond", but the network public opinion showed a lower ignition temperature and spread fast, poor credibility etc. So there are some problems such as language violence, group polarization, network siege and other non rational behaviors. In this paper, the causes and manifestations of media irrationality in the public opinion on the social hot events of mainstream media are described, the harm of media irrationality is analyzed and discussed, and the recommendations of media irrational measures are proposed.
机译：随着互联网的不断发展，并在中国移动新媒体的迅猛发展，媒体融合已经成为主流媒体的趋势。信息通信的格局发生了很大变化，它也改变了网络舆论的生态环境在我国，这带来了新的要求，以舆论引导和媒体主流媒体的合理性。目前，网络通信对媒介生态和中国舆论格局产生深远的影响，网络平台已经成为“民意库”，这在利益诉求和社会各界，情感宣泄，交流表达想法。开放，理性，稳定的声音构成了“正常的生态塘”，但网络舆论呈现低着火温度和传播速度快，信誉较差等，所以也有一些问题，比如语言暴力，群体极化，网络的围攻和其他非理性行为。在本文中，产生的原因并在主流媒体的社会热点事件的舆论媒体非理性的表现描述，媒体非理性的危害进行了分析和讨论，以及媒体的建议，提出不合理的措施。

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