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Study on Cultural Brand of Harbin Wheat Stalk Artwork

机译:哈尔滨小麦秸秆艺术品文化品牌研究

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摘要

Combining the cultural brand development strategy of Harbin wheat Stalkartworks with the internal resources and external environment of its own construction, and comprehensivly analyzing these factors, to explore the feasible path of cultural brand of Harbin wheat stalk artworks. Through the combination of theoretical analysis and practice, with the perspective of interaction principle as the innovation point, the author explores a feasible path for the cultural brand construction of Harbin wheat Stalkartworks to effectively serve the "One Belt and One Road" project construction and Harbin ice-snow cultural tourism construction.
机译:结合哈尔滨小麦斯巴尔德工厂的文化品牌发展战略与自身建设的内部资源和外部环境,并全面分析这些因素,探讨哈尔滨小麦秸秆艺术品文化品牌的可行路径。通过组合理论分析和实践,随着互动原则作为创新点的角度,提交人探讨了哈尔滨小麦斯巴尔库特劳动的文化品牌建设的可行路径,有效地服务于“一带和一条路”项目建设和哈尔滨冰雪文化旅游建设。

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