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首页> 外文会议>AMA Summer Academic Conference >Dear or Dare? A Qualitative Study to Elicit Consumers’Motives Associated with Autonomous Driving
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Dear or Dare? A Qualitative Study to Elicit Consumers’Motives Associated with Autonomous Driving

机译：亲爱的还是敢？一个与自动驾驶相关的消费者的定性研究

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摘要

Autonomous driving(AD)has globally gained wide attention from consumers, practitioners, and academics alike.Potentially mass marketable soon, AD will provide”full automation,”meaning”the full-time performance by an automated driving system of all aspects of the dynamic driving task under all roadway and environmental conditions that can be managed by a human driver.”While advocates publicly proclaim a bright future and dream up novel mobility experiences, consumers report considerable skepticism.Although a majority of consumers trust and use advanced driver assistance systems, they do not believe in AD.But as successful products come from the intersection of consumer need and technological competencies, consumer perception is essential for widespread adoption.
机译：自动驾驶（广告）全球越来越广泛地关注消费者，从业者和学者。很快，广告将会提供“完全自动化”，意思是“动态的各个方面的自动化驾驶系统的全日制绩效”在所有巷道和人类司机管理的环境条件下驾驶任务。“倡导公开宣扬一个光明的未来和梦想新的流动性经历，消费者报告了相当多的怀疑。尽管大多数消费者信任和使用先进的驾驶员援助系统，但是他们不相信Ad.But作为消费者需求和技术能力的交叉口，消费者感知对于广泛采用至关重要。

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