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The Product Is Me: Hyperpersonalized Consumer Goods As Unconventional Luxury

机译：产品是我：经编建的消费品作为非常规的奢侈品

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Rosenbaum et al.(2017)refer to the personalization of consumer goods based on a person's unique DNA,which is typically obtained through saliva,as the"hyperpersonaliza-tion"of products,which retail pundits believe will soon be altering the fitness,health,and beauty industries(Cutter,2017).The consumer health,beauty,and nutrition industries,which all encompass the wellness industry,traditionally appear in luxury research(Park and Reisinger,2009).The goal of this research is to explore whether hyperpersonalized products represent"unconventional"luxury goods by investigating the extent to which consumers are willing to pay a so-called equity premium(Ai't-Sahalia,Parker,and Yogo,2004),which represents the premium price charged by a luxury product compared with its mass-produced counterpart.Given the dearth of research on hyperpersonalized products,the goal of this research is to engage in an exploratory study on price premiums.
机译：Rosenbaum等人。（2017）参考基于一个人的独特DNA的消费品的个性化，该DNA通常通过唾液获得，作为产品的“高脚实人zion”，零售部门认为将很快改变健身，健康 和美容行业（刀具，2017）。消费者健康，美容和营养行业，所有这些都包括健康行业，传统上出现在奢侈品研究中（公园和雷佐，2009）。本研究的目标是探索是否兼容性 通过调查消费者愿意支付所谓的股权溢价（AI't-Sahalia，Parker和Yogo，2004），该产品代表了“非常规”的奢侈品，这代表了奢侈品所带来的高价相比 凭借其批量生产的对手。在高级竞争产品的研究中，这项研究的目标是从事对价格溢价的探索性研究。

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