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Exploration of Business Strategy of a Japanese Convenience Store: 7-Eleven

机译：日本便利店的业务战略探索：7-Eleven

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摘要

The 24-hour convenience store that has been developed in Japan since 1973, as a new form of retail industry, has long been trusted and supported by consumers because of its wide variety of products and convenience. With fast development momentum and increasing number, the convenience store has become one of the main formats of the retail industry today. However, due to the saturation of the domestic market, the industry has been suffering fierce competition among companies. At the same time, aging of population in Japan has also become an important factor hindering the development of the convenience store industry. Therefore, in the recently sluggish retail industry, the convenience store industry, which was still in a state of prosperity, has also experienced a stagnant development. This paper aims to introduce Japan's 7-Eleven company, which is the leader in the convenience store industry, to analyze the characteristics of its operations and explore that in this grim industry environment, what policies 7-Eleven should adopt and how to adjust the future business strategy to explore a new way for development.
机译：自1973年以来，日本开发的24小时便利店作为一种新的零售业，长期以来一直受到消费者的信任和支持，因为它的产品和便利性各种各样。随着快速发展势头和数量越来越多，便利店已成为当今零售业的主要格式之一。但是，由于国内市场的饱和，业内一直在遭受激烈的竞争。与此同时，日本人口老龄化也成为妨碍了便利店行业发展的重要因素。因此，在最近缓慢的零售业中，便利店行业仍处于繁荣状态，也经历了一个停滞不前的发展。本文旨在介绍日本7-Eleven公司，这是便利店行业的领导者，分析其运营的特点，探索在这一严峻的行业环境中，7-11强的政策应该采用以及如何调整未来探索发展新途径的经营战略。

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