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A Brief Analysis on the Necessity of the College Ideological and Political Education under the Background of New Media

机译：新媒体背景下大学思想政治教育的必要性浅析

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摘要

With the rapid development of science and technology, new media technology represented by network and cell phones has surpassed the traditional media such as campus newspaper, broadcast and television and has become an essential way of carrying out the moral education. Under its influences, college ideological and political education is facing both opportunities and challenges. As a result, college ideological and political education has reformed and innovated its educational concept, teaching methods and the approaches of daily management. Therefore, it is necessary to effectively combine the advancement of the new media and the college ideological and political education so that we can make the full use of opportunities brought about by the new media and further promote the active role played by the new media in the process of improving the effectiveness of college ideological and political education.
机译：随着科学技术的快速发展，网络和手机代表的新媒体技术已经超越了传统媒体，如校园报纸，广播和电视，并已成为开展道德教育的重要途径。在其影响下，大学思想政治教育面临机会和挑战。因此，大学思想政治教育改革创新了其教育理念，教学方法和日常管理方法。因此，有必要有效地结合新媒体和大学思想政治教育的进步，使我们能够充分利用新媒体所带来的机会，进一步推动新媒体所扮演的积极作用提高大学思想政治教育效力的过程。

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