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Research on Teaching and Reform of Marketing Course Based on Big Data

机译：基于大数据的营销课程教学与改革研究

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With the advent of the information age, the demand for marketing talents from the perspective of big data is also increasing. Local colleges and universities are the main position to train practical skilled personnel, shoulder the heavy burden of training marketing personnel, and better meet the needs of training marketing professionals in the context of big data. This paper analyses the challenges faced by the teaching of marketing under the background of big data, puts forward specific teaching and reform measures, and draws relevant conclusions, which is conducive to promoting the teaching and reform of marketing courses in our university and cultivating more excellent talents of big data marketing for the society.
机译：随着信息时代的出现，对大数据的角度来说，对营销人才的需求也在增加。当地学院和大学是培养实践技术人员的主要位置，肩负训练营销人员的沉重负担，并更好地满足培训营销专业人士在大数据的背景下的需求。本文分析了大数据背景下营销教学面临的挑战，提出了具体的教学和改革措施，并提出了相关结论，这有利于促进我们大学营销课程的教学和改革，培养更优秀社会大数据营销的才能。

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