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The Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, on Honda Customer-Based Brand Equity

机译：客户品牌参与，客户满意度和品牌爱情的影响，对本田客户的品牌股权

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This study examine the effects of customer brand engagement on brand love, the effect of customer brand engagement on customer satisfaction, the impact of customer satisfaction on brand love, the effect of customer brand engagement on customer-based brand equity, the effect of customer satisfaction on customer based brand equity, and the influence of brand love on customer-based brand equity. The population of this study are the students of Faculty of Economics Universitas Negeri Padang who use Honda motorcycle. We collected the data from 300 respondents. We used survey with questionnaires as the data collection method. The data were analyzed by using Structural Equation Modeling (SEM) with Smart PLS 3.0. The results showed that1) Customer brand engagement significant effect on brand love 2) Customer brand engagement significantly affects customer satisfaction, 3) Customer satisfaction significantly influences brand love, 4) Customer brand engagement has significant effect on customer-based brand equity, 5) Customer satisfaction significantly influences customer-based brand equity, and 6) brand love has a significant effect on customer based brand equity.
机译：本研究审查了客户品牌参与品牌爱的影响，客户品牌参与对客户满意度的影响，客户满意对品牌爱情的影响，客户品牌参与对客户的品牌股权的影响，客户满意度的影响基于客户的品牌股权，以及品牌爱对客户品牌股权的影响。本研究人口是经济学大学学院的学生Neersi Padang谁使用本田摩托车。我们从300名受访者收集了数据。我们用调查问卷作为数据收集方法使用调查。通过使用智能PLS 3.0的结构方程模型（SEM）来分析数据。结果表明，客户品牌参与对品牌爱情的重大影响2）客户品牌的参与会显着影响客户满意度，3）客户满意度显着影响品牌爱情，4）客户品牌参与对客户的品牌股权有重大影响，5）客户满意度显着影响客户的品牌股权，6）品牌爱对客户的品牌股权产生重大影响。

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