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首页> 外文会议>Annual International Conference on Social Science and Contemporary Humanity Development >Analysis of Marketing Strategy of Catering Stores from the Perspective of Chain Operation - Take Jixiang Wonton Chain Store as an Example
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Analysis of Marketing Strategy of Catering Stores from the Perspective of Chain Operation - Take Jixiang Wonton Chain Store as an Example

机译：连锁业务角度分析餐饮店的营销策略 - 以吉祥馄饨连锁店为例

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摘要

With the popularity of the Internet and the development of information and communication technology, people's pace of life is gradually accelerating, which brings opportunities for the local fast food industry in China. The chain stores cannot face the fierce competition of the catering industry in their business circle only depending on the strength and resources of the enterprises they belong to. Therefore, according to the situation of Shenyang Institute of technology store of Jixiang wonton, this paper analyzes the problems existing in the marketing activities of the chain stores of Jixiang wonton by using Porter's five forces model and SWOT (Strengths, Weaknesses, Opportunities and Threats) model, and puts forward the marketing strategies suitable for the store to achieve purpose of increasing store turnover.
机译：随着互联网的普及和信息和通信技术的发展，人们的生活步伐逐渐加速，这为中国当地快餐行业带来了机遇。 连锁店不能根据他们所属企业的实力和资源而面临着商业圈中的餐饮业的激烈竞争。 因此，根据吉祥馄饨沉阳科技店研究所的情况，本文分析了吉祥馄饨连锁店营销活动中存在的问题，利用搬运工的五部队模型和SWOT（优势，劣势，机遇和威胁） 模型，提出适合商店的营销策略，以实现储存营业额的目的。

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