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Study on the Influence of Vertical Channel Conflict on the Changing Trend of Channel Cooperation

机译：垂直信道冲突对渠道合作变迁趋势的影响研究

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With the intensification of market competition and the tendency of product homogeneity, the problem of channel conflict is becoming more and more obvious. In general, channel conflict is divided into three types: vertical channel conflict, multi-channel conflict and horizontal channel conflict. This article mainly analyzes the vertical channel conflict, the vertical channel conflict common performance of the conflict between the supplier and the retailer, the manufacturer and the dealer conflict, this article uses the case analysis method to the Nanchang department store event as an example, focuses on the supply Conflict between business and retailer. When the supplier provides the goods to the retailer, it will encounter an unreasonable charge of the entry fee. Therefore, this article is from the supplier's point of view. This paper analyzes the causes and results of the events by reproducing the events of the Nanchang department store, and puts forward a series of methods to solve the conflict of the vertical channels.
机译：随着市场竞争的强化和产品同质性的趋势，渠道冲突问题变得越来越明显。通常，频道冲突分为三种类型：垂直通道冲突，多通道冲突和水平信道冲突。本文主要分析了垂直渠道冲突，垂直通道冲突的常见性能，供应商和零售商之间的冲突，制造商和经销商冲突，本文使用案例分析方法来南昌百货商店活动，以举例为例，重点论商业与零售商的供应冲突。当供应商向零售商提供货物时，它将遇到不合理的入境费用。因此，本文来自供应商的角度。本文通过再现南昌百货商店的事件来分析事件的原因和结果，并提出了一系列方法来解决垂直渠道的冲突。

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