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An Exploratory Theoretical Framework based on the Interactive Marketing Model of Industrial Products based on user Innovation

机译：基于用户创新的工业产品互动营销模式的探索理论框架

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摘要

interactive marketing is developing rapidly due to the importance of special marketing demand and the development of information technology. This paper introduces innovative users as key variables into the industrial product marketing model. Transfer the interactive marketing to industrial marketing, and try to build an interactive marketing mode based on user innovation in the case of industrial marketing. The model can effectively solve the wrong information between enterprises and users, imbalance between supply and demand, the problem of unmarketable products and complete the customer relations management theory in the existing industrial marketing which can't solve the problem of dynamic, enrich the knowledge of industrial marketing.
机译：由于特殊营销需求和信息技术的发展，互动营销迅速发展。本文介绍了创新用户作为工业产品营销模式的关键变量。将互动营销转移到工业营销，并试图根据工业营销的情况下基于用户创新建立互动营销模式。该模型可以有效解决企业和用户之间的错误信息，供需不平衡，未载货产品的问题，并完成客户关系管理理论在现有的产业营销中无法解决动态的问题，丰富的知识工业营销。

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