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首页> 外文会议>International Conference on Human Interaction and Emerging Technologies >Effects of Colors Toward Pleasant Impression on Sofa Furniture Through Electroencephalography (EEG)
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Effects of Colors Toward Pleasant Impression on Sofa Furniture Through Electroencephalography (EEG)

机译：颜色对通过脑电图（EEG）沙发家具宜悦印象的影响

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摘要

Color is an important element in product development marketing strategies. Understanding the relation of the pleasant impression and colors on a particular type of object is an essential contribution to product development design to meet customer needs. Emerging technologies to capture physiological - objective indicators have the potentials to deepen understanding of customer preferences. In this study, we investigated Kansei evaluation of pleasantness toward sofa with different color attributes through back-ear EEG measurement. In this pilot study, the result shows that the most pleasant color for the particular object could be from the list of an individual's favorite colors with different degrees of positive evaluation. The early positive P100 ERP, N400 ERP, and LPP from the back - ear recording could be evoked through this Kansei evaluation of sofa colors with the potentials to become prominent features to identify the most pleasant sofa color among the group of individuals.
机译：颜色是产品开发营销策略的重要因素。 了解令人愉快的印象和颜色对特定类型的对象的关系是对产品开发设计来满足客户需求的重要贡献。 捕捉生理目标的新兴技术有可能加深对客户偏好的理解。 在这项研究中，通过背耳EEG测量调查了用不同的颜色属性对沙发的愉快评估进行了调查。 在这项试验研究中，结果表明，特定对象的最愉快的颜色可以来自个体最喜欢的颜色列表，具有不同程度的正面评估。 通过这款Kansei评估沙发色彩的Kansei评估，可以引起来自后耳录制的早期P100 ERP，N400 ERP和LPP，其潜在的潜在特征来识别一群人中最令人愉快的沙发颜色。

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