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Big Data Based Analysis of the China's Customer Service Industry in 2019

机译:2019年中国客户服务业基于大数据分析

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Customer service industry is an important part of the national economy. This article studies the service quality of China's customer service industry in 2019 based on big data from three perspectives: customer satisfaction, customer complaints and service brand building. By investigating eight customer service industries including commercial bank, online shopping, aviation, express delivery, auto insurance, express hotel, online travel and mobile communication, we collect a total sample size of 10800 questionnaires. By analyzing big data, this paper found that customer satisfaction of China's customer service is at the upper level in global, but there still a huge number of service complaints and few excellent service brands. This paper provides constructive advices on China's customer service quality construction.
机译:客户服务业是国民经济的重要组成部分。 本文根据三个视角的大数据研究了2019年中国客户服务业的服务质量:客户满意,客户投诉和服务品牌建设。 通过调查包括商业银行,网上购物,航空,快递,汽车保险,快递酒店,在线旅行和移动通信的八个客户服务业,我们收集10800问卷的总样本大小。 通过分析大数据,本文发现,中国客户服务的客户满意度在全球的上层,但仍有大量的服务投诉和少数优质的服务品牌。 本文为中国客户服务质量建设提供了建设性建议。

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