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Design of full-link digital marketing in business intelligence era with computer software Edraw Max

机译：计算机软件Edraw Max商业智能时代全链接数字营销设计

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“Digital Intellectualization” is the general term of digital and intelligent concepts, and it is also a new stage of digital and intelligent development. This paper uses Edraw Max, a flow chart network drawing software commonly used by product managers, combined with the perspective of Alibaba cloud research center in 2019, to outline five dimensions of enterprise using computers to achieve digital marketing in the post-pandemic era: user insight, product production, sales strategy, logistics management and overall brand building. This design pays attention to the all-round penetration of computer digital technology into the marketing process, responds to the “fragmentation” of users with "full-links", opens up all links between users and enterprises, realizes the automatic docking of data before and after sales links, and helps enterprises to obtain self-optimization and upgrade of decision-making mechanisms. The author also combined recent real marketing cases to illustrate the inevitability of digital technology to promote full-link marketing, the feasibility of a new design framework, and the problems that have emerged in the current implementation of enterprises. Finally, comprehensive ecological sustainable development is put forward as an expectation in the conclusion of this article.
机译：“数字智能化”是数字和智能概念的一般期限，也是数字和智能发展的新阶段。本文利用亿图最大，由产品经理常用的流程图网络绘图软件，与阿里巴巴云计算研究中心在2019年的观点相结合，勾勒出使用计算机来实现在大流行后时期的数字营销企业的五个方面：用户洞察力，产品生产，销售战略，物流管理和整体品牌建设。这种设计注重计算机数字化技术的全方位渗透到营销过程中，响应用户的“碎片化”和“全通”，开启了用户与企业之间的所有链路，实现数据的自动对接之前销售链接后，并帮助企业获得自我优化和升级决策机制。作者还结合近年来营销实战案例来说明数字技术的必然性，以促进全环节的营销，新的设计架构的可行性，并已出现在当前实现企业的问题。最后，在本文结束时提出了全面的生态可持续发展。

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