The rise of e-commerce has brought a lot of new opportunities for travel agencies, the internet marketing of China's travel agencies has begun and got a certain development, it will become one of the main marketing ways of China's travel agencies. However, comparing with the developed countries, the internet marketing of China's travel agencies generally has a lower development level and is still at the initial stage, China's travel agencies haven't fully recognized the necessities of developing the internet marketing, their positivity of developing the internet marketing isn't high. Adopting the methods of induction and systems analysis, this paper has analyzed the necessities for China's travel agencies to develop the internet marketing, and proposed some innovative strategies about how to develop the internet marketing of China's travel agencies. As long as China's travel agencies innovate continuously on the strategies of internet marketing, they will improve continuously their international competitiveness, thus get a better development.
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