On the basis of taking full account of the selected and screened requirements for tourism souvenirs on the development of channels and dissemination of information in current communication context, the problems and deficiencies, existing in the exploitation of tourist souvenirs on Fuxi culture, are absolutely understood through the methods of document, investigation and action research at the moment. The influence of different communication channels and transmission objects on the coding mode of transmission information have been studied, and then the tourism souvenirs and their visual expression modes on Fuxi culture have been designed to conform to the modern communication context.
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