• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>AMA Winter Academic Conference >When Likes Lead to Liking: How Postconsumption Attention Enhances Experience Satisfaction
【24h】

When Likes Lead to Liking: How Postconsumption Attention Enhances Experience Satisfaction

机译：当喜欢的人兴起：后期关注如何提高经验满意度

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Consumers often share their experiences with others,which often facilitates the receipt of attention.For example,consumers often receive likes,views,and comments when sharing experiences online.In the present research,we ask: Does the attention received after sharing an experience influence consumers'evaluations of the experience that was shared? This research features six studies.The first two studies leverage correlational field data in which consumers self-report the attention they receive after sharing real experiences.The final four studies leverage an experimental methodology in which received attention is directly manipulated.
机译：消费者经常与他人分享他们的经历，这通常有助于收到注意力。例如，消费者经常在在线分享经验时收到喜欢，观点和评论。在目前的研究中，我们问：分享经验影响后收到的注意力 消费者对共享的经验看法？ 本研究具有六项研究。前两项研究利用了消费者自我报告他们在分享真实经验后自我报告的相关现场数据。最后四项研究利用了一种实验方法，在这种情况下被直接受到关注。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号