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Extraction of Customer Experience Feelings Using Artificially Intelligent Chatbots

机译:使用人工智能聊天聊天提取客户体验感受

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Customer experience(CE)has become an important determinant of firm success,yet the challenge of attaining a more holistic understanding of CE on broader scale and in a cost,resource,and time effective manner still eludes academics and managers.In an attempt to address this shortcoming,we put forth and test a new approach,which involves artificial intelligence(AI)methods.Specifically,we base our study design on narrative storytelling and investigate the effectiveness of sentiment analysis(SA)for extracting CE-related insights(CE feelings)from qualitative primary data collected via chatbot interviews.Furthermore,we identify a considerable gap between industry and academia in the approaches for measuring CE;to this end,we posit that emerging AI methods such as the ones employed in our study will be key in abductively informing CE theory,as well as in providing a means for academics and practitioners to align on approaches to measure CE.
机译:客户体验(CE)已成为公司成功的重要决定因素,但在更广泛的规模和成本,资源和时间仍然仍然露出学者和经理的挑战。在尝试解决 这种缺点,我们提出并测试了一种新的方法,涉及人工智能(AI)方法。一致地,我们基于叙事讲故事的研究设计,并调查了提取CE相关见解的情绪分析(SA)的有效性(CE感受 来自通过Chatbot访谈收集的定性初级数据。繁殖,我们在衡量CE的方法中找出行业和学术界之间的相当差距;到目前为止,我们认为新兴AI方法如我们研究中使用的方法将是关键 绑架地通知CE理论,以及为学术界和从业者提供对准衡量CE的方法的手段。

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