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The Application of Moral Education and Teaching Methods in Public Relations from the Perspective of Course Ideological and Political Education

机译：思想政治教育视角下德育教学方法在公共关系中的应用

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摘要

Based on the ideological and political education context of full-education, full-time education and all-round education, this paper proposes that the teaching of Public Relations needs to re-examine and design the goal of moral education, and fully explores the ideological and political connotation of curriculum, effectively integrates moral education elements such as patriotism, institutional self-confidence, and social responsibility into knowledge imparting to achieve the integration of "explicit education" and "implicit education". It also discusses the educational methods and carrier approaches, and focuses on how to use case teaching to realize the organic unity of "knowledge impart" and "value guidance" in the professional course of Public Relations.
机译：基于全教育，全职教育和全方位教育的思想政治教育背景，本文提出了公共关系教学需要重新审查和设计道德教育的目标，并充分探索思想与课程的政治内涵，有效地将道德教育要素（如爱国主义，体制自信，社会责任）融为一体，以实现“明确教育”和“隐含教育”的融合。它还讨论了教育方法和运营商方法，专注于如何使用案例教学来实现专业课程中“知识赋权”和“价值指导”的有机统一。

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