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Analysis of Current Status and Demand of College Students' External Image-building Capacity

机译：大学生外部图像建设能力现状及需求分析

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The paper is aimed to understand the external image-building capacity and current demand status of college students, and explores the path to improve image-building capacity. The self-complied questionnaires are issued via wjx.cn, and analyzed via wjx.cn and SPSS21.0 statistical software. This paper carries out in-depth interview with some students, and digs out information that is difficult to acquire by questionnaires in a deeper level. According to the analysis result, college students are of uneven external image-building capacities, and are deficient in the cognition and capacity of cosmetics. Image consumption is inclined to online purchasing, and most living expenses are spent to buy clothes, skin-care products and cosmetics. College students have strong demand for image-building capacity but fail to be met on schedule. Therefore, it is necessary to adopt multiple approaches to improve the external image-building capacity of college students including arouse the cognition of beauty, return to self-exploration, change the concept of consumption, purchase rationally and perfect aesthetic education channel of the school.
机译：本文旨在了解大学生外部图像建设能力和当前需求现状，并探讨提高图像建设能力的路径。自抚养的问卷由WJX.CN发布，并通过WJX.CN和SPSS21.0统计软件进行分析。本文对某些学生进行了深入的访谈，并挖掘难以在更深层的问卷中获取的信息。根据分析结果，大学生的外部图像建设能力不均，缺乏化妆品的认知和容量。图像消费倾向于在线购买，大多数生活费都花了购买衣服，护肤品和化妆品。大学生对图像建设能力的需求强劲，但不得在附表时达到。因此，有必要采取多种方法来提高大学生包括唤起美感的认知的外在形象，能力建设，回归自我探索，改变消费，购买合理和学校的完美审美教育频道的概念。

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