Research on Consumer Buying Behavior and Satisfaction Based on Fans Economy

机译：基于粉丝经济的消费者购买行为及满意度研究

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With the continuous development of the times, fans economy emerges unexpectedly. Fans economy, the hot issue in the context of new era, is right at the rapid development. Based on fans economy, fans are consumers and their buying behavior satisfaction is the key to fans economy. Judging from fans' buying behaviors, quite a lot of factors influence their satisfaction. Only when enterprises have a comprehensive grasp of these factors can they develop more scientific and reasonable strategies. The paper researches into the factors that influence consumer buying behavior satisfaction and comprehensively adopts the methods of literature research, comparative research and investigation. Based on improving consumer buying behavior satisfaction, the paper defines fans economy and satisfaction, which are two core concepts, and discusses the factors that influence the consumer buying behavior, and then comprehensively analyzes the factors that influence consumer buying behavior satisfaction and ultimately puts forward the strategies on improving consumer buying behavior satisfaction.

机译：随着时代的不断发展，粉丝经济意外地出现。粉丝经济，新时代背景下的热门问题是对的快速发展。基于粉丝经济，粉丝是消费者，他们的购买行为满意是粉丝经济的关键。从粉丝的购买行为来看，相当大的因素会影响他们的满足感。只有当企业全面掌握这些因素时，他们才能发展更科学合理的策略。本文研究了影响消费者购买行为满意度的因素，全面采用文学研究，比较研究和调查方法。基于改善消费者购买行为满意度，本文定义了粉丝经济和满足，这是两个核心概念，并讨论影响消费者购买行为的因素，然后全面分析影响消费者购买行为满意度的因素，最终提出了影响改善消费者购买行为满意度的策略。

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《International Conference on Education Innovation and Social Science》|2017年|376p|共6页
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作者
Yuxuan Zhang;
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中图分类 G4-53;
关键词
Fans economy; Consumer buying behavior; Satisfaction;

机译：粉丝经济;消费者购买行为;满意;

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4. Research on Consumer Buying Behavior and Satisfaction Based on Fans Economy [C] . Yuxuan Zhang International Conference on Education Innovation and Social Science . 2017

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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Research on Consumer Buying Behavior and Satisfaction Based on Fans Economy

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