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Network Red Marketing Strategy Analysis - Taking Li Ziqi, a Well-known Food Blogger on Weibo, as an Example

机译：网络红色营销策略分析 - 以微博上着名的食品博主为例，为李紫棋，为例

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摘要

Driven by the rapid development of mobile Internet and consumption upgrading, the group of network celebrities has gradually transformed from a social phenomenon into an economic industry by virtue of its own advantages - huge traffic and fans effect. In this process, web celebrity marketing emerged as The Times required. Compared with the traditional marketing model, web celebrity marketing is a new model with low cost and fast cash flow, which can not only overcome the limitations of time and space, but also has a high degree of interaction and efficiency. Yet because the audience focus on web celebrity, the contents of the web celebrity fresh not endure, how content accumulated flow, do not weak sustainable development, how to in such a comprehensive three-dimensional information age to rise and guarantee the quality and preservation, the fans and audience more into consumers, become the future each web celebrity and web celebrity behind is worth thinking about. This paper will use weibo well-known food bloggers plums and pure as an example, through the plums and pure personal and plums and pure Tmall flagship store development course of the introduction, USES the 4 p marketing theory to carry on the analysis, to find its edge in the marketing process, and points out its strategy may appear some problems, and finally sums up its marketing strategy, which can be used for reference in the hope to give some enlightenment to other web celebrity groups.
机译：通过移动互联网和消费升级的快速发展，网络名人凭借自身的优势，网络名人逐渐从社会现象转变为经济产业 - 巨大的交通和粉丝效应。在这个过程中，Web Celebrity Marketing在所需的时期出现。与传统的营销模式相比，Web Celebrity营销是一种具有低成本和快速现金流量的新模式，这不仅可以克服时间和空间的局限性，而且还具有高度的相互作用和效率。然而，由于观众专注于网络名人，网页名人的内容尚不忍受，内容如何累计流动，不断疲软的可持续发展，如何在如此全面的三维信息时代上升，保证质量和保存，保证质量和保存，保证质量和保存，粉丝和观众更多地进入消费者，成为未来的每个网络名人和网络名人背后都值得思考。本文将使用微博着名的食品博客李子和纯净作为一个例子，通过李子和纯粹的个人和李子和纯TMALL旗舰店的开发过程的介绍，使用4 P营销理论进行分析，找到它在营销过程中的边缘，并指出其战略可能出现一些问题，最后总结了其营销策略，可用于提及，希望向其他网络名人群体提供一些启示。

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