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The Strategic Choice: Specialization or Diversification?: Based on Case Analysis

机译：战略选择：专业化或多元化？：基于案例分析

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摘要

Specialization and diversification are two strategic choices in the process of business operation. The current academic discussion on the two business strategies is becoming more and more serious. Some people believe that diversification can diversify business risk and is the inevitable choice for enterprise development. However, some people think that specialization can concentrate resources and realize economies of scale, which is the way of survival and development of enterprises. Based on the definition of specialization and diversification, this paper compares the advantages and disadvantages of the two strategies and then analyzes the relevant cases. It is believed that they both have advantages and disadvantages and both have successful cases. There is no contradiction between them. Enterprises should choose their own way according to their current situation and industry development situation.
机译：专业化和多样化是业务运营过程中的两个战略选择。目前关于两项商业策略的学术讨论变得越来越严重。有些人认为多样化可以使业务风险多元化，是企业发展的必然选择。然而，有些人认为专业化可以集中资源并实现规模经济，这是企业的生存和发展方式。根据专业化和多样化的定义，本文比较了两种策略的优缺点，然后分析了相关案件。据信他们都有优缺点，两者都有成功的病例。它们之间没有矛盾。企业应根据其现状和行业发展情况选择自己的方式。

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