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Research on the SERVQUAL Quality Model of E-commerce Entrepreneurship Education Quality Management

机译：电子商务企业家教育质量管理的伺服空质量模型研究

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Based on the SERVQUAL model, the paper, aiming at the five-dimensional evaluation model of e-commerce entrepreneurship curriculum education service quality management in colleges and universities, selects 10 university ecommerce entrepreneurship courses as cases. When the instructor is a dual-teacher type and only uses the flipped classroom teaching method, we evaluate the quality of education services from the perspective of student perception, hoping to explore the gaps in the evaluation of e-commerce entrepreneurship curriculum education services from various dimensions. The research finds: (1) Under the condition of adopting traditional e-commerce entrepreneurship courses, the quality of education services generally gives students a low sense of identity, and there is not much room for improvement, showing that traditional ecommerce teachers have little effect on the quality of entrepreneurship education; (2) among all dimensions, the highest satisfaction is teacher’s practice major and the diversification of flipped classroom teaching with internet multimedia courseware, showing that simultaneous existence of flipped classroom practice teaching will help maximize quality satisfaction.
机译：该论文为基于Servqual模式，旨在高校电子商务创业课程教育服务质量管理的五维评价模型，选择10个大学电子商务创业课程。当教练是双老师类型并且只使用翻转的课堂教学方法，我们从学生看法中评估教育服务的质量，希望探讨从各种各样的电子商务创业课程教育服务评估的差距方面。研究发现：（1）在采用传统电子商务创业课程的条件下，教育服务质量一般为学生提供低的身份感，并且有很多改进的空间，表明传统的电子商务教师几乎没有效果论企业家教育的质量; （2）在所有维度中，最高的满意是教师的实践主要和翻转课堂教学的多样化，互联网多媒体课件，表明翻转课堂实践教学的同时存在有助于最大化质量满意度。

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